Orion Corp., a popular confectionery and snack in South Korea, has joined forces with the Dutch Mill Co. brand to tap into the booming dairy market in Vietnam. The company announced on Tuesday, Aug. 8, that its strategic partnership with the leading dairy company in Thailand will officially mark its entrance into the Vietnamese dairy beverage sector.
Orion Corp. revealed that while the team-up was only revealed this month, its collaboration with Dutch Mill was actually solidified in December 2022. This was around the time when the Vietnamese unit of the Korean snack maker secured an exclusive deal to sell Dutch Mill products in the region.
According to The Korea Economic Daily, the yogurt manufacturer has dominated the Thai market since its launch in 1984. It is holding a large 70% market share and boasts of an extensive network and exports to about 20 countries.
As part of the agreement, consumers in Vietnam will see the launch of Proyo! and Choco IQ products which are flagship brands of Dutch Mill Corp. Orion, is also planning to release more items in the coming months.
"It's significant that our Vietnam subsidiary has found new growth drivers through new categories," the representative of Orion company said in a statement. "Armed with our robust sales strategies, we're poised to rapidly establish a foothold and aim to cement our position as the premier food enterprise in the region."
Meanwhile, Korea's Etoday reported that Proyo! is a natural fruit-based yogurt drink that is being marketed for growing children. It offers a fresh taste of naturally fermented fresh milk infused with healthy probiotics and concentrated fruit juice. Customers can buy these in three flavors - blueberry, strawberry, and orange.
On the other hand, Choco IQ is made with malt, which is rich in nutrients. This chocolate drink contains 14 nutrients for growing children, such as B vitamins, iron, calcium, and phosphorus.
Photo by: Dinkun Chen/Wikimedia Commons(CC BY-SA 4.0)


Japan’s Yen Intervention and BOJ Rate Hike Bets Support Currency Recovery
Judge Delays SEC Settlement With Elon Musk Over Twitter Stock Disclosure Case
Trump Rejects Iran Proposal as Strait of Hormuz Crisis Pushes Oil Prices Higher
China Banks Halt New Loans to Sanctioned Refineries Amid U.S.-Iran Oil Crackdown
Norway Core Inflation Hits 3.2% in April, Fueling Interest Rate Hike Expectations
Trump Invites Top CEOs Including Nvidia, Apple, Boeing to China Summit With Xi Jinping
Malaysia Unveils Energy Security Plan Amid Iran Conflict and Rising Oil Costs
Dollar Slips as Strong U.S. Jobs Data Reduces Fed Rate Cut Expectations
Nintendo Shares Tumble as Weak Forecast and Rising Switch 2 Costs Worry Investors
Sony Forecasts Lower 2027 Profit Despite Strong Music and Sensor Growth
Maersk Q1 Earnings Beat Expectations as Iran Conflict Clouds Shipping Outlook
European Stocks Fall as US-Iran Conflict Rekindles Energy Supply Fears
JD Sports Backs Nike CEO Elliott Hill Amid Brand Turnaround Efforts
US Auto Industry Urges Trump to Block Chinese EV Market Access
Asian Stocks Rise Despite Middle East Tensions as Chipmakers Boost Markets
Asian Currencies Slide as Iran Tensions Boost Dollar and Oil Prices
UOB Q1 Profit Meets Expectations as Loan Growth Offsets Lower Interest Rates 



