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Orion Corp., a popular confectionery and snack in South Korea, has joined forces with the Dutch Mill Co. brand to tap into the booming dairy market in Vietnam. The company announced on Tuesday, Aug. 8, that its strategic partnership with the leading dairy company in Thailand will officially mark its entrance into the Vietnamese dairy beverage sector.
Orion Corp. revealed that while the team-up was only revealed this month, its collaboration with Dutch Mill was actually solidified in December 2022. This was around the time when the Vietnamese unit of the Korean snack maker secured an exclusive deal to sell Dutch Mill products in the region.
According to The Korea Economic Daily, the yogurt manufacturer has dominated the Thai market since its launch in 1984. It is holding a large 70% market share and boasts of an extensive network and exports to about 20 countries.
As part of the agreement, consumers in Vietnam will see the launch of Proyo! and Choco IQ products which are flagship brands of Dutch Mill Corp. Orion, is also planning to release more items in the coming months.
"It's significant that our Vietnam subsidiary has found new growth drivers through new categories," the representative of Orion company said in a statement. "Armed with our robust sales strategies, we're poised to rapidly establish a foothold and aim to cement our position as the premier food enterprise in the region."
Meanwhile, Korea's Etoday reported that Proyo! is a natural fruit-based yogurt drink that is being marketed for growing children. It offers a fresh taste of naturally fermented fresh milk infused with healthy probiotics and concentrated fruit juice. Customers can buy these in three flavors - blueberry, strawberry, and orange.
On the other hand, Choco IQ is made with malt, which is rich in nutrients. This chocolate drink contains 14 nutrients for growing children, such as B vitamins, iron, calcium, and phosphorus.
Photo by: Dinkun Chen/Wikimedia Commons(CC BY-SA 4.0)
