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Automobile manufacturer Kia has launched an NFT collection in collaboration with Dead Army Skeleton Klub (DASK) NFT characters on the Sweet platform as part of an ad campaign for the 2023 Kia Soul.
The ad showcases three popular DASK NFT characters driving a 2023 Kia Soul.
It also includes a QR code that allows viewers to enter to win one of 10,100 Kia-themed NFTs. Special edition DASK-Kia NFTs with the automobile and DASK characters are also available.
Kia's first NFT, which included the 'Robo-dog' from its Super Bowl ad, was also released with the Sweet platform. The campaign establishes a brand link with exciting new technology, positioning Kia to appeal to younger, more tech-savvy consumers.
Russell Wager, VP of Marketing, Kia America, emphasized that the Soul is as individualistic as the NFTs are, and Kia is always innovating to stay on the cutting edge.
Other automakers are incorporating NFTs into their marketing strategies as well. Lamborghini debuted an NFT collection with photographs by Swiss artist Fabian Oefner, and a previous one related to space exploration. Mercedes-Benz has collaborated with Art2People to develop NFTs based on the G-class series.
Meanwhile, Alfa Romeo has chosen a different approach, revealing that the Alfa Romeo Tonale, its new SUV, would come with a digital certificate. When the automobile is sold, the NFT will collect vehicle data and act as verification that it has been properly maintained. This is done to keep the car's worth safe.
