Hybe Accuses ADOR Subsidiary’s CEO of Breach of Trust 
Tesla Cybertruck Spotted in Sydney Sparks Debate: Potential Australian Release? 
The Future of Gold Trading: Technological Advances and Market Predictions in the Philippines 
Remy Cointreau Surprises with Lesser Decline in Sales Thanks to China Boost 
Samsung Galaxy S24 FE Details Leak: Model Numbers, Name Uncovered 
Walmart’s Director and Heir Rob Walton to Step Down From Board 
McDonald's Korea Announces Price Hike Amid Record Revenue 
DeepL Unleashes AI-Powered Tool for Business Writing 
Hertz to Offload 30K EVs This Year, Deepens Cuts Amid Mounting Fleet Losses 
Domino's Launches Innovative 'You Tip, We Tip' Promotion 
Binance Reassures Filipino Users Amid SEC App Removal Request, Urges Balanced Review by Google and Apple 
Aramco Becomes FIFA’s 6th Global Partner Joining Adidas, Coca-Cola, Qatar Airways, Hyundai, and Visa 
PUMA x KIDSUPER Collaboration Elevates Basketball Fashion with New MB.03 Shoe 
Warner Bros Discovery Dives Into Data-Driven Ad Business, Debuts Data Platform 
KB Bukopin, the Indonesian subsidiary of South Korea's Kookmin Bank Co., Ltd, announced it has rebranded its operations in Indonesia. Aside from changing its brand name to simply KB Bank, it also modified its official logo.
The company's corporate name, PT Bank KB Bukopin, will remain the same, per the Korea Economic Daily. KB Bukopin said it decided to make these changes to show its confidence in its capacity to go head-to-head with local banks.
Localization of the Brand
KB Kookmin Bank came to have management control over Indonesia's Bank Bukopin after it acquired a 67% stake in August 2020. The acquisition paved the way for the Korean banking firm to enter the Indonesian banking scene.
Initially, the bank operated under the KB Bukopin banner after the deal was completed. However, the company wanted to be received well by the locals, and so the idea of name change was brought up.
Deep Purpose of the Rebranding
The bank's director explained the rebranding is part of the company's scheme to boost customer service. Moreover, KB Bukopin is looking to become a reliable Indonesian partner by combining "Korea Best" and the country's best practices in banking and services. The management also vowed to uphold transparency, integrity, and trust.
"The rebranding from KB Bukopin to KB Bank, coupled with the logo change, is a pivotal moment in KB Bukopin's transformation journey that has taken place since 2021," Jakarta Globe quoted Helmi Fahrudin, KB Bank's director for retail business and services, as saying during the announcement of the rebranding on Monday this week. "This is expected to cement our position in the national banking industry."
He added, "Our controlling shareholder KB Financial Group is one of the largest financial institutions in South Korea, and also one of the largest players or financial institutions globally. And this is certainly one of our strengths so that we can then grow, develop, and strengthen the image and identity of KB Bank in Indonesia."
Photo by: KB Bank Website
