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Japanese automaker stocks plunged on Thursday following U.S. President Donald Trump's announcement to impose 25% tariffs on imported cars and light trucks starting April 2. The news sparked investor concern over the future of Japanese car exports to the U.S., a critical market for the nation's auto industry.
Toyota Motor Corp (NYSE: TM, TYO: 7203) dropped 2.8% to 2806.0 yen as of 00:51 GMT. Nissan Motor Co. (OTC: NSANY, TYO: 7201) shares fell 3.1%, while Subaru Corp (OTC: FUJHY, TYO: 7270) saw a steep 5.8% decline. Honda Motor Co. (NYSE: HMC, TYO: 7267) slipped 2%, and Mazda Motor Corp. (OTC: MZDAY, TYO: 7261) dropped 5.6%. Mitsubishi Motors Corp. (TYO: 7211) also slid 4.5%.
The broader Nikkei 225 index declined 0.8%, reflecting wider market anxiety. The proposed auto tariffs are expected to raise the cost of exporting vehicles to the U.S., forcing Japanese automakers to rethink pricing, production strategies, and global supply chains.
The U.S. remains one of the largest markets for Japanese car manufacturers, and the looming tariffs pose a serious threat to profitability and market share. Industry analysts warn that long-term impacts could include reduced export volumes, job losses, and potential production shifts to avoid tariffs.
As tensions rise between the U.S. and its global trade partners, Japan’s auto sector may face mounting pressure to adapt quickly. The next few weeks will be critical for automakers as they assess the economic impact and potential countermeasures to safeguard their U.S. operations.
