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A new program from SBI Holdings, Aplus, and SBI VC Trade lets Aplus credit card holders in Japan use their reward points for cryptocurrencies—specifically Bitcoin (BTC), XRP, and Ethereum (ETH). Beyond conventional incentives like products, cash, or airline points, the Aplus Points program is providing cryptocurrency as a redemption option for the first time. With points gained through routine expenditure and valid for two years, the system lets consumers trade 2,100 points for ¥2,000 in digital assets.
Supporting the widespread adoption of digital assets in Japan, this project offers ordinary consumers a simple path to access cryptocurrencies via their regular credit card use. Especially remarkable is the emphasis on XRP, which mirrors SBI Holdings' continuous cooperation with Ripple and their shared vision for XRP as a necessary component of the financial infrastructure of Japan.
The program is meant to raise awareness and liquidity for XRP, BTC, and ETH in addition to showing Japan's advanced attitude to digital asset policy overall. It acts as a model for incorporating cryptocurrencies into mainstream financial systems, thereby situating Japan at the leading edge of digital asset creativity and wider acceptance on world markets.
