Instacart Partners with NBCU's Peacock for Free Streaming to Subscribers

Instacart, a delivery and pick-up service company in the United States, partnered with NBCUniversal’s Peacock over-the-top video TV network to provide streaming subscription plans for its subscribers. The best thing about this is that the service is totally free to all paying members of the delivery company.

Aim of the Tie-Up and Target Customers

On Wednesday, Nov. 29, Instacart revealed that it will offer streaming service for free to its subscribers. In exchange for this arrangement, NBCU will feature Instacart in a custom ad that will be shown on the TV network’s social media account, linear TV, and streaming platforms.

According to Reuters, it was also agreed that Instacart will also be featured directly on some NBCUniversal programs. Through this partnership, both firms are aiming to draw in customers who are looking for bundled services so they can save some money. They are especially earmarking inflation-hit subscribers since they may want the service but are wary of the extra costs.

First of Its Kind Collaboration

Variety reported that, as of now, NBCU’s Peacock is the first and only streaming service that is available on Instacart+. With membership on the platform, subscribers will enjoy a number of benefits, including free same-day delivery. Today, members may also access Peacock’s premium content, including the exclusive viewing of NFL games on Dec. 23 and Jan. 13.

Peacock streams entertainment, movies, news, and sports programs. It has over 80,000 hours of content, so Instacrt’s free streaming offer to its members is a big benefit to enjoy.

“Peacock and Instacart are both fast-growing brands that aim to deliver a great experience and exceptional value to our customers,” Peacock’s executive vice president and head of global partnerships and strategic development, Annie Luo, said in a press release. “With TV viewing and grocery delivery at their peak during the holiday season, it’s the perfect time to launch this partnership and lean into big moments across NBCUniversal.”

Photo by: NBC Universal Press Release