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NBCUniversal Media LLC and JioCinema, owned by Viacom18, have signed an agreement for content streaming in India. The deal will allow content from the American mass media company to be streamed in the most populous country in the world via JioCinema, a local subscription video-on-demand over-the-top (OTT) streaming platform.
NBCUniversal and JioCinema agreed to a multi-year contract, and through their cooperation, subscribers in India will be able to access shows and other content that are screening on Peacock Originals. Moreover, this will offer thousands of hours for viewing NBCUniversal programs, TV series, and films to local subscribers of JioCinema.
It was mentioned that Viacom18’s OTT subscription streaming service provider also signed a deal with other American media companies. It secured contracts with Max Original, Warner Bros., and Warner Bros Discover for HBO not long ago, and the streaming of their content is set to begin this month.
In any case, under the agreement between NBCUniversal and JioCinema, viewers in India will also be offered some popular Peacock Originals like “Bel-Air,” “Pitch Perfect: Bumer in Berlin,” and “The Calling,” as per Deadline. Some other great TV series titles that Indian viewers can enjoy are “Downton Abbey,” “The Mindy Project,” “Suits,” “Parks and Recreation,” and “The Office.”
For subscribers who love controversial reality shows that usually go without script, “The Real Housewives Of Beverly Hills” will be viewable on JioCinema. Movie titles like “The Super Mario Bros. Movie” and “Shrek” will be available on the streaming site too.
Meanwhile, Reuters reported that JioCinema previously announced that there would be changes in its subscription rates. Earlier this month, the streaming service that was launched by Reliance Industries in 2016 and later sold to Viacom18 revealed its premium pricing will increase a bit to compete with its rivals in the market, such as Netflix and Disney Plus.
