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Hyundai Motor Co. is escalating its collaborations with Samsung, LG Electronics, and SK to assert a top position in the global mobility industry. This ambitious move seeks to capitalize on their local expertise for parts supply, artificial intelligence technologies, and advanced materials.
Likewise, to stay ahead of its global rivals in future mobility, such as in the field of electric vehicles and self-driving cars, Hyundai Motor is looking for support from its local partners for parts supply and other materials.
As per The Korea Economic Daily, Samsung Electronics Co. will be providing its Dolphin chipset after the carmaker chose it as the system on chip for the advanced driver assist system (ADAS) in its Hyundai Genesis GV90 sedan model.
The said chip is made using the electronics company’s 8-nanometer process node, which has been described as a system-on-a-chip (SoC) that fuses an artificial intelligence (AI)-enabled neural processing unit (NPU). The chipset makes it easier for drivers to drive safely as it is designed to manage functions like lane-keeping and maintaining distance between vehicles, and providing alerts to drivers.
Samsung confirmed last week that it would supply its newest automotive chips, called the Exynos Auto V920, to Hyundai Motor, and these will be used for its in-vehicle infotainment (IVI) systems. In any case, the Dolphin chip was designed by the fabless semiconductor design company, Telechips.
Hyundai’s EV crossover model, the IONIQ 5, has been using battery cells made by SK On Co., a subsidiary of SK Innovation Company. This EV model also has side-view cameras with OLED panels that were made by Samsung Display Co.
In its collaboration with LG Electronics, the latest Hyundai car models are fitted with dashboard LCD panels produced by LG Display Co. Meanwhile, Tech Tribune reported that some industry analysts said that Hyundai Motor is boosting its partnerships with other Korean conglomerates because they are leaders in their respective fields already and this will further help the automaker in reaching its goal of becoming the best in mobility sector worldwide.
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