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Hyundai Motor got 37,446 pre-orders for its new electric vehicle (EV) Ioniq 6 on the first day of pre-booking on Monday.
The Ioniq 6 received the most first-day pre-orders in the Korean market's car sales history, exceeding the 23,760 pre-orders that the Ioniq 5 received a year and a half ago.
The company said the high popularity of the Ioniq 6 shows Korean consumers think the new vehicle will become a game changer in the era of EVs.
A Hyundai Motor spokesman attributed the good customer response to the Ioniq 6 to its innovative interior and exterior design and excellent mileage capability, made possible because of the best-in-class aerodynamic performance and new technologies.
The Ioniq 6 has a low drag coefficient of just 0.21.
The company said the Ioniq 6 is receiving a lot of positive reviews from major media outlets in Europe and the US.
