H&M's London Flagship to Feature "PRE-LOVED" Second-hand Fashion Collection

H&M is diving into the second-hand market, launching its "PRE-LOVED" womenswear at London's Regent Street store. The move addresses environmental concerns and follows the retail industry's push to recycle and reuse garments.

The fashion retail industry is being encouraged to reuse and recycle garments, accessories, and other clothing items. Following this, H&M plans to sell second-hand clothes and accessories starting Oct. 5 in its London outlet.

Moreover, Reuters reported that the European Union is preparing to implement a new regulation to restrict textile waste in the industry. H&M reportedly admitted that it is "part of the problem" and believes change is needed in how fashion is made, used, and sold.

So now the retail brand is launching its "PRE-LOVED" womenswear collection, which will initially be available at H&M's Regent Street store in England's capital. Customers will find various branded and designer fashion items. The used clothing collection will also feature H&M group brands such as Monki, Cos, Weekday, and Arket.

This is not the first H&M store to sell second-hand clothes. Earlier this year, the company launched the same offering in its outlet in Barcelona. In addition, the firm sells used clothing via its online shop in Germany and Sweden, where it is based.

Although these are recycled clothing pieces, the new PRE-LOVED womenswear will present the 2023 autumn-winter collection. Some of the items are shirts, trendy knits, and metallic dresses. H&M said it will add new items to the selection every day.

Meanwhile, according to CNBC TV18, H&M hopes its second-hand store will encourage people to reuse and recycle their clothes. The brand also revealed that all the items it will sell are sourced from Flamingos Vintage Kilo, a well-known second-hand clothing store in the U.S. and Europe. The used clothes will be sold in London from £29.99 or $37 to £189.

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