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Fashion giant H&M Group announced its Brazilian expansion set for 2025, with plans for both online and brick-and-mortar stores. The move, part of H&M's ongoing growth in Latin America, will be in partnership with retail operator Dorben Group.
H&M will open physical stores and an online trade hub to enter Brazil. The company confirmed these plans on Monday, July 17.
The brand already opened its very first store in Latin America in 2012, and it was built in Mexico. The company launched more outlets in the region, and currently, it has a presence in Costa Rica, Chile, Peru, Ecuador, Colombia, Uruguay, Guatemala, and Panama.
H&M said it will continue expanding its fashion brand in this part of America by entering major cities in Southeast Brazil. Later, it will add more countries and locations to boost the company's presence further.
According to Reuters, H&M is teaming up with the Dorben Group for its Brazilian expansion. The said company is operating retail businesses across 10 countries, so it can provide the support H&M needs for its store opening in Brazil.
The massive population in Brazil, totaling over 210 million, and the citizens' strong appreciation for fashion increase the possibility of the company's successful expansion campaign in this market. Coupled with the partnership with the Dorben Group, the likelihood of achieving success is tripled.
"We are thrilled to announce that we are opening our first store and online in Brazil in 2025. We've had good development in Latin America and see great potential in Brazil," H&M Group's chief executive officer, Helena Helmersson, said in a press release. " This is a very exciting step, and we look forward to bringing H&M's concept of fashion, quality and sustainability at the best price to many customers in the country."
Dorben Group's president, Mehdi Beneddine, further commented, "It is an honor and a privilege for us to enter into this partnership with H&M in Brazil, thereby strengthening our existing relationship with a leader in the fashion industry. This collaboration will enable both companies to leverage their unique strengths, resources, and expertise to unlock the incredible potential of the Brazilian market."
