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Google filed for a new trademark at the United States Patent and Trademark Office (USPTO) last week. It was revealed that Mountain View, California-headquartered tech company submitted an application to register “Non-Fungible Planet” as a representation of the company.
While it may seem that the company is filing for an NFT or non-fungible token, a non-interchangeable unit of data stored on a blockchain, the details outlined in the filing show a different purpose. Google’s plan for the trademark is not related to cryptocurrency at all, as per CoinDesk.
In its trademark application that was filed on March 21, Google explained that it is actually about
education on climate change. The company stated in the identification column in the registration form, “Providing information in the areas of environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues and sustainability efforts.”
Google added, “Promoting the interests of people concerned and providing a website promoting awareness of environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues, and sustainability efforts.
Furthermore, the company is planning to tap entertainment services by providing non-downloadable playback of systematically organized video playlists through the internet and other communications systems.
Most probably, Google played on the NFT when naming its new project, and in this case, the non-fungible is definitely referring to the environmental effects of the tokens that dwell on the Proof of Work (PoW) Ethereum blockchain, a technology that has been widely bashed by mainstream critics.
Crypto Potato also explained that the “non-fungible” that Google is referencing in its trademark filing are things that cannot be replaced like the Earth and environment. Thus, the company is doing something to help spread awareness about climate change. It is starting its work by registering a trademark for the project.
Meanwhile, it is yet to see if Google will also jump into the real NFT or blockchain. Most of the tech companies today are either releasing their non-fungible tokens or adding platforms where people can trade digital items using crypto or anything related to blockchain.
Solen Feyissa/Unsplash
