GoPro will start selling a lineup of new products in a few weeks following a surprise announcement recently. However, it does not include the much-awaited HERO 9 camera.
GoPro unveils new ‘Lifestyle Gear’ product lineup
When someone goes to the GoPro website now, they will find that a new tab has been added to the menu options for the online store called the Lifestyle Gear. Clicking it will lead customers to a page filled with new bags and other GoPro merch priced between $24.99 to $99.99.
Avid fans of the brand can now order different kinds of bags from a small crossbody bag, a waterproof backpack, and a much larger duffel bag. GoPro’s Lifestyle Gear also features an insulated water bottle, a hat, and two new Casey cases designed for camera and accessories storage.
In a release, GoPro advised its fans to wait for more products to be launched on Aug. 19. Meanwhile, GoPro PLUS subscribers can enjoy a 30% discount on any Lifestyle Gear product. Unfortunately, the company has not mentioned anything about launching a new camera anytime soon.
GoPro HERO 9 release date, specs, design: Here’s what to expect
Despite the action camera company’s silence, there are some indications that GoPro HERO 9 is already in the pipeline. More recently, a photo leaked online showing the front side of an unknown GoPro camera shell. The hole for the front screen appears bigger than the HERO8 Black, so it is possibly meant for an upcoming device.
The bigger space for the front-facing screen also corresponds with earlier rumors that GoPro HERO 9 could feature a vlogger-friendly second screen similar to the DJI Osmo Action. An FCC filing submitted by GoPro was also discovered previously and was making references to a device with model number SPBL1. These should be enough reasons to expect that at least one new camera is slated to be launched this year.
It is not strange for GoPro to remain quiet about its next action camera until the day of its launch. In that case, tech fans should not expect any confirmation or announcements until later this year. In previous years, new HERO cameras arrive in the market in September or October.
Featured photo by Marco Verch under Creative Commons license CC BY 2.0


NVIDIA's Feynman AI Chip May Face Redesign Amid TSMC Capacity Crunch
Xiaomi's AI Model "Hunter Alpha" Mistaken for DeepSeek's Next Release
OpenAI Pulls the Plug on Sora, Ending $1 Billion Disney Partnership
Super Micro Computer Shares Plunge After Co-Founder Charged in AI Chip Smuggling Case
Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push
Micron Technology Beats Q2 Earnings Estimates, Issues Strong AI-Driven Outlook
Palantir's Maven AI Earns Pentagon "Program of Record" Status, Reshaping Military AI Strategy
Elliott Investment Management Takes Multibillion-Dollar Stake in Synopsys
AMD CEO Lisa Su Heads to Samsung's South Korea Chip Facility Amid AI Expansion Talks
Jeff Bezos Eyes $100 Billion Fund to Transform Manufacturing With AI
Elon Musk Confirms SpaceX, xAI, and Tesla Will Continue Large-Scale Nvidia Chip Orders
SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion
Malaysia Semiconductor Industry Eyes Helium Supply Risks Amid Middle East Conflict
Trump White House Unveils National AI Policy Framework for Congress
Alibaba Bets on AI Agents to Unify Its Vast Digital Ecosystem
Amazon's "Transformer" Phone: Can It Succeed Where Fire Phone Failed? 



