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Ford Motor Company is hiking up the prices of its F-150 Lightning pickup to cope with the high costs. The increased rates also come after the vehicle manufacturer resumed the production of the said electrified truck model.
It can be recalled that Ford Motor had to halt the building of F-150 Lightning models due to cases of battery fire. In any case, the Dearborn, Michigan-headquartered automaker, raised the base price of its electric pickup truck, and the increase was first noticed on the company’s website on Thursday, March 30.
As per Reuters, this is just part of the series of price hikes in the company, which is being carried out to offset high costs. Ford Motor restarted the production of its F-150 Lightning early this month.
The halt was due to the recall of the pickup vehicles, which was said to be due to a battery-cell defect. At least 18 units of the trucks were recalled.
Ford Motor said that its Lightning Pro, which is the standard version and costs lower than the premium models, will now have a starting price of a little under $60,000. Shipping charges are excluded from this new rate.
This is more or less 50% higher than its original starting price when it was first unveiled last spring. Then again, the firm said that its 2023 Lightning Pro is already sold out, and customers may place their order next month when it reopens the reservations.
CNBC reported that Ford Motor also issued a price hike on its Lariat Trim pickup units. From $74,500, its price is now almost $76,000. Finally, the Platinum Trim, which is the top-line model, is more expensive by $1,100 as its price went from $96,900 to $98,000.
