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Ferrari is widely known to be a luxury sports car manufacturer. The Italian company may not be solely known for its sports cars anymore as it recently ventured into a new kind of business, and It involves fashion.
Ferrari is expanding its business scope and has recently added a lifestyle brand to its portfolio. Associated Press reported that on Sunday, June 13, the carmaker launched its line of ready-to-wear collections that it hopes will be appealing to the younger generation.
A brand for the youngsters
Ferrari said that its new fashion line would create clothes that will go with the lifestyle of the youths in this new era. It further stated that with its fashion designs, it is aiming to get the attention of the youngsters who are not even aware of the Formula One Grand Prix racing that Ferrari supports.
Last weekend, the launch of the company’s fashion brand called Ferrari Style was highlighted by a runway show as the clothing pieces from the first collection were unveiled. Models have showcased sleek wear in silks and more.
It was added that Ferrari could easily get its loyal customers to patronize its fashion brand. Besides, it would be awesome for luxury car owners to ride their vehicles while also wearing comfortable luxury driving clothes that are completed with nice flat driving shoes.
The Ferrari fashion line
Customers will be able to choose from a wide range of Ferrari wears. It has bombers, parkas, trenches, coats, shirts, shorts and footwear that all bear the company’s famous brand logo of a prancing horse.
“Ferrari wants to champion Italian excellence and the best of our country’s creativity,” Reuters quoted John Elkann, Ferrari chairman, as saying in a statement during the fashion event. “Today’s fashion show in our factory and the openings of the Ferrari store and the Cavallino restaurant in Maranello are signs of a strong and optimistic Italy, ready for growth and renewal.”
As pointed out by Reuters, the launch of the fashion business is a major step for Ferrari in its efforts to expand outside of the car manufacturing business. The move is also a big brand strategy for its label to remain popular.
Meanwhile, the new fashion collection will be available online and stores will also be set up in Rome, Milan and Maranello. It will also come to Los Angeles and Miami before the year ends and China by 2022.
