Sports betting company Betway inked a multi-year branding rights deal with the Dallas Mavericks, representing its sixth partnership with an NBA franchise.
Under the deal, the Mavericks will add the Betway brand courtside in its home arena, the American Airlines Center.
Anthony Werkman, Betway CEO, said that as the Mavs are a globally recognized team, the deal would help promote the Betway name around the world.
Betway’s marketing strategy is to have an “ever-growing commitment to sponsorship of the highest-profile teams in the most prestigious leagues.”
The company’s sponsorship deals mainly center around the NBA, including those with Golden State Warriors, Brooklyn Nets, Chicago Bulls, Los Angeles Clippers, and Cleveland Cavaliers.
Betway has also partnered with the NHL’s New York Islanders and the Miami Open tennis tournament.
Outside of North America, Betway is sponsoring the shirt of the West Ham United of the English Premier League and Atletico de Madrid and Deportivo Alaves of Spain's La Liga.
Betway is also active in sponsoring horse racing events, such as the Aintree Grand National and the Betway Queen Mother Champion Chase at the Cheltenham Festival.


Lockheed Martin Emerges as Frontrunner to Acquire Ultra Maritime in $3.5 Billion Defense Deal
Norway Offshore Oil Workers Reach Wage Deal, Averting Strike
Asian Stocks Rebound as Tech Shares Rally on Fed Rate Cut Hopes and Easing Iran Tensions
US Seizes Nearly 400 Illegal World Cup Streaming Domains in Global Anti-Piracy Crackdown
SK Holdings, KKR Launch $1.3B Renewable Energy Venture in South Korea
Marco Rubio Says U.S. Will Block IRGC-Linked Individuals From Iran World Cup Delegation
Wall Street Ends Mixed as Weak Jobs Data Lowers Fed Rate Hike Bets, Chip Stocks Tumble
NBA Returns to China with Alibaba Partnership and Historic Macau Games
BHP Workers Approve New Labour Agreement at WA Iron Ore Operations
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
What makes a good football coach? The reality behind the myths
Mary Daly Says AI Uncertainty Clouds Fed Rate Outlook Despite Restrictive Policy
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts
Meta Stock Jumps as AI Cloud Expansion Challenges AWS, Microsoft, and Google
FIFA Faces Investigation Over 2026 World Cup Ticket Pricing and Seat Allocation Issues
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
DOJ Seeks Dismissal of Fraud Charges Against Gautam Adani in U.S. Court 



