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Coors Light, the second best-selling beer in the United States, is also preparing for the holiday season when most people are sure to organize or attend parties. To add more fun to the occasion and bring the holiday experience to the next level, the light beer brand created the “Chill Polish.”
This is a unique nail polish that will tell drinkers if their beer is cold enough to drink. It can be said that Coors Light just created a new way to help drinkers check the temperature of the beer they are drinking. It can tell if it is chilled enough to take in during holiday get-togethers.
As per CNN Business, the new Coors Light Chill Polish is sold in the shade of silver, and it will turn blue if it detects the beer in the hand is cold enough. It was noted that this is similar to the brand’s color-changing beer cans featuring the San Juan Mountains in Colorado. The white can turns blue to indicate that the beer has already reached the most favorable drinking temperature, which Molson Coors said is 42 degrees Fahrenheit.
Coors Family of Brands’ marketing vice president, Marcelo Pascoa, said that Coors Light must always be served cold, but there are times when it is hard to determine the temperature if drinking from a pint glass. Thus, they have brought their cold-activated technology to nail polish.
Coors Light associate marketing manager, Ashley Kozanda, also said in a statement, “Coors Light is best served ‘As Cold As The Rockies’ and consumers love when the mountains turn from gray to blue when the beer is cold enough to drink. But what if you’re holding a pint glass? Chill Polish lets you know.”
She added, “When people wear Chill Polish, it will remind them to drink Coors Light. And it is a great reason to try Coors Light if they haven’t already.”
Meanwhile, the Coors Light Chill Polish was produced in partnership with Le Chat Nails. The beer maker is releasing batches of this nail polish every Tuesday at 10 a.m. until Dec. 13 or while supplies last. This can be purchased at Coors Light’s online shop for $7.
