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Coca-Cola Company is starting a trend in the soda industry after it recently launched its coffee-flavored line of sodas. While the company is already known to produce a line of drinks for dieting like Coke Zero, it is now venturing into another fad, which is coffee infused flavors.
As per Fox Business, Coca-Cola introduced its new caffeinated beverage, and it will be available in stores starting Monday. The new drinks are blended with Brazilian coffee, and these can be found in the ready-to-drink aisles of groceries or convenience stores nationwide.
The new Coke variants available in the market
The Coca-Cola with coffee was actually first announced in July last year, but it was only released this month. Aside from the Coke with Brazilian coffee, it was reported that another variant, which is the Coke with coffee zero sugar, is already out in stores.
People can buy both Coke variants in 12-ounce cans. It was added that a can of this drink contains 69 milligrams of caffeine. The regular Coca-Cola with coffee has 70 calories while the zero sugar has no calories.
“Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” Coca-Cola brand director Brandan Strickland said in a press release regarding the creation of the new Coke flavors. “Now, you don’t need to leave Coca-Cola to get your coffee fix.”
What’s more, the consumers can also choose from different flavors as the Coca-Cola with coffee comes in three types, and these are vanilla, caramel, and dark blend. As for the zero sugar Coke with coffee, it will be available in vanilla and dark blend flavors.
The aim of Coca-Cola for producing drinks with coffee
The United States is said to be the 50th market to introduce Coca-Cola with coffee. It originally started in 2018 when such beverages were released in Japan. Now, Coca-Cola stated that it made its own recipe to meet the local tastes of the Americans.
“Coca-Cola with Coffee is a true hybrid innovation that provides the perfect solution for that mid-afternoon pick-me-up we all want, especially in today’s work-from-home environment,” the Coca-Cola brand director further explained. He added that they are aiming to bridge the caffeine gap consumers might feel between breakfast and lunch but without the dairy.
