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Coca-Cola has collaborated with TMELAND to open a new metaverse zone for Coca-Cola's Fan Festival.
Accessible for the first time via WeChat mini-programs, users can create their own digital Coca-Cola avatar and explore the virtual space.
Users can shop in the metaverse and play a variety of games, as well as snap a photo with virtual celebrity avatars such as Coca-Cola brand spokesperson Yang Yang.
Coca-Cola has also created a rewards system where points can be gained by buying bottles of coke offline, scanning QR codes, and interacting in the metaverse.
Coca-Cola’s virtual community also gives lesser-known brands a platform to advertise and gain more commercial value.
TMELAND had also teamed up with Pepsi to throw a virtual concert and with Adidas Originals to throw a virtual music festival.
In the future, as technology expands, TMELAND’s mini program aims to allow brands to update the video content and products displayed in virtual rooms.
