Cathay Pacific introduces lifestyle brand to offset losses in its travel business

Cathay Pacific Airways announced on Monday, July 5, that it had launched its lifestyle brand that will provide various offers in shopping and hospitality. It was said that the airline is looking for other ways to gain revenue as the demand for travel has been declining.

The details of the new lifestyle brand

According to Reuters, Cathay Pacific introduced its lifestyle brand that is simply called “Cathay,” and through it, customers will be able to buy goods and enjoy services that are exclusively offered only by the airline in Hong Kong.

As mentioned, it will be available in Hong Kong, but Cathay Pacific has plans to expand its lifestyle brand to other countries. The global expansion will happen soon, and to kickstart this plan, it will be launching its credit card that can be used worldwide.

The flag carrier of Hong Kong announced its new venture after AirAsia, the Malaysian budget airline, announced its plans to operate a taxi and drone delivery business. Singapore Airlines has also entered the restaurant market, so Cathay Pacific also planned a new business to have other sources aside from travel.

The Cathay lifestyle brand will provide a range of exciting offers for shopping, dining, wellness, and hotels. The premium travel lifestyle brand’s main aim is to engage with customers not just when they are traveling but in their daily lives.

Cathay Pacific to partner with leading brands to offer the best products and services

Cathay Pacific will be teaming up with various companies so it can provide many exciting offers to its customers. It will partner with restaurants, hotels, shopping malls, and others so its services will not be limited and make sure that customers will enjoy various perks and benefits.

“Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world, Augustus Tang, Cathay Pacific’s chief executive officer, said in a statement. “At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel.”