Casio extends its digital reach with a VRChat-based G-SHOCK store, allowing avatar adornment and watch personalization, reflecting a growing metaverse fashion consciousness.

Casio has officially entered the metaverse, bringing its G-SHOCK timepieces to the virtual space for the first time. The company said that the store is set to be launched on Oct. 6.

What is In Store for Visitors of Casio Metaverse Store

The watchmaker said that on its virtual G-SHOCK store, visitors may buy and customize their watches if they want to. The customization offering is expected to enhance the customers’ VRchat experience further while shopping in the digital space.

As per Crypto Files, Casio’s virtual space for selling watches will allow users to furnish their avatars with its popular G-SHOCK watch. In the customization feature, shoppers may easily alter designs, colors, and features to suit their personal style and preferences.

Casio’s Venture into the Web3

While this is the first time a watch brand has opened a store on VRChat, its entrance into the metaverse shows Casio’s deepening push into the Web3 landscape. This development follows the recent announcement of its VIRTUAL G-SHOCK project, where it minted NFTs on the Polygon blockchain.

“In recent years, it has become more and more popular for younger users to create avatars (virtual personalities), explore virtual spaces and engage in communication with each other in the metaverse,” Casio said in a press release. “A culture of fashion consciousness has become increasingly prevalent in virtual spaces as well as with users adorning their avatars with special clothing, handbags, and other accessories to express their individuality, just as in the real world.”

The electronics firm added, “In response, Casio is opening a virtual G-SHOCK STORE space, called a ‘world’ in the metaverse, to encourage a culture of outfitting avatars with timepieces, building on the strong support G-SHOCK enjoys from users for its shock resistance and unique designs.”

Photo by: Casio Press Release