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Brazilian food company, Camil Alimentos, will purchase several biscuit brands and two facilities in Aparecida de Goiânia and Itaporanga D’Ajuda from PepsiCo Brasil.
The biscuit brands include the Mabel, Doce Vida, Mirabel, Elbi’s, and Pavesino brands.
The acquisition will add approximately 800 employees to Camil Alimentos’ workforce.
The transaction does not include ownership of the brand itself, but rather a ten-year license agreement to use PepsiCo's Toddy cookie brands and related product lines. The firm claims that Toddy is Brazil's second-largest cookie brand.
The terms of the transaction were not disclosed.
Luciano Quartiero, CEO of Camil Alimentos, said that the deal with PepsiCo will be their sixth transaction announced, which includes the company’s entry into the cookies and crackers category in Brazil.
