Coca-Cola sued on allegations of high toxic PFAS levels in Simply Orange Juice

Coca-Cola is facing a lawsuit over claims that its Simply Orange Juice contains high levels of toxic chemicals known as PFAS, or “forever chemicals.”

According to the plaintiff, Joseph Lurenz, the beverage company deceived customers by marketing the juice as all-natural, despite third-party testing finding PFAS levels hundreds of times higher than federal limits for drinking water.

Exposure to high PFAS levels can increase the risk of various health problems, including cancer, fetal complications, liver disease, kidney or testicular cancer, and increased cholesterol levels.

The plaintiff, which claims the defendants knew the product contained PFAS but failed to disclose the information to consumers, is seeking monetary compensation, damages, and penalties for the company.

It is unknown how PFAS chemicals contaminated the water used to make the juice, and if the chemicals could also be in the packaging.