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Burger King UK has hired a new PR agency, and this was revealed this week. It has appointed Splendid Communications, a UK-based communication agency that specializes in PR, social, influencer marketing, SEO, and design, to manage its press office as well as its news program.
The PR agency is also expected to work on the creation of Burger King UK campaigns to support its central commercial moments and business communications in the country. The newly-hired Splendid Communications will also be tasked to deal with and manage the fast-food chain’s issues and any crisis it may face in the future.
As per PR Week, Burger King UK’s assignment of a new PR agency means it has replaced its former public relations agency, which is the London-based Frank PR. Splendid is now joining the burger joint’s line of agencies that include the Bartle Bogle Hegarty (BBH) ad company and Coolr independent social media agency.
With its partnership with BK in the United Kingdon, Splendid Communications had expressed its excitement in working with one of the biggest fast-foods in the world. The company said it is now ready to help make Whoopers stand out even more.
“As one of the biggest brands in the world, we’re incredibly excited to partner with Burger King, as it brings another opportunity to deliver work with real cultural impact,” PR quoted the agency’s chief executive officer, Alec Samways, as saying in a statement. “It is an exciting yet challenging time for the category, but the team at Burger King UK are an inspiring bunch, and we are fired up to join them in facing these challenges. What a whopper of a win!”
Meanwhile, Provoke Media reported that Splendid Communications was able to secure a PR account at Burger King UK after a three-way competitive pitch. The company’s win comes just a few months after it unveiled its Splendid Collective in the last quarter of 2021. BK UK is now one of Splendid’s major accounts of consumer brands that include Tesco, Walkers, and The House of Peroni.
