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It’s no secret that progress has left a lot of concepts, products, and practices in the dust. As technology progressed, society started embracing 8-hour work days, benefits, and even retirement plans. According to Richard Branson, the billionaire owner of Virgin, lab-grown meats will be the norm in a few years. In turn, slaughtering livestock for food will go the way of the slave trade and be considered “archaic.”
In a recent blog post that Branson himself wrote and put up on Virgin’s website, the billionaire explained why he invested in Memphis Meats and what he expects from artificial meat. The mogul noted how foolish it was that humans are still killing animals in order to live, given how raising livestock directly affects the environment.
Branson also acknowledged that giving up meat is not an option that everyone is comfortable with. As such, the solution is to simply find an alternative that will give consumers satisfaction with their protein cravings while avoiding raising and slaughtering livestock. The answer is artificial meat.
“I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone. One day we will look back and think how archaic our grandparents were in killing animals for food,” the post reads.
The billionaire is not the only influential figure who is looking at the prospect of lab-grown meats as alternative sources of sustenance, Futurism reports. Microsoft Founder Bill Gates has also thrown his hat in the cruelty-free ring, along with Kimball Musk.
Even the Chinese government is looking to spend hundreds of millions of dollars in order to reduce carbon emissions from raising livestock by partnering with Israeli companies creating artificial meat. As electric vehicles and autonomous driving are taking over the car industry, it’s looking like lab-grown meat might also take over the food industry.
