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Big Mac, Chicken McNuggets, and French fries drove around 60 percent of McDonald’s Corp.'s business during Fiscal 2021, when sales were $23.2 billion, up 21 percent on-year, according to Christopher J. Kempczinski, the company’s president and CEO.
Kempczinski noted that to complement their leadership in beef, McDonald’s is also focusing on growing its market share in chicken by leaning into the strength of core equities like Chicken McNuggets and creating the core classics of tomorrow.
McDonald’s is making progress with new chicken sandwiches in the US and international markets, gaining informal eating out market share in chicken in each of its top 11 markets since 2019.
McDonald’s posted a net income of $7.6 billion for the year ended Dec. 31, which is equal to $10.04 per share on the common stock, a sharp rise from fiscal 2020 when it earned $4.7 billion, or $6.32 per share
Kempczinski sees digital growth as a long-term macro trend that is going to drive McDonald’s business, with 25 percent of its businesses conducted through digital channels with some markets where that number is around 50 percent like in China, France, and the UK.
McDonald’s Corp. also plans to build on its success in the US by enhancing digital services and driving greater customer loyalty.
The biggest driver of digital adoption is loyalty, according to McDonald’s. After six months of operating in the United States, McDonald’s has over 30 million loyalty members enrolled in its MyMcDonald’s Reward program of which 21 million are active members.
McDonald’s posted a net income of $1.6 billion for the fourth quarter of fiscal 2021, which was equal to $2.18 per share, and a 19 percent improvement over fiscal 2020. Quarterly sales surged 13 percent to $6 billion.
