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Apple officially confirmed that its next launch event is happening next week. Per tradition, the tech giant left out most of the details about the event. Thanks to numerous leaks from the last several months, Apple fans might already have an idea of the devices to be unveiled this month.
As expected, the iPhone maker released the official teasers for its spring 2022 event on Wednesday, including a brief 15-second video that only features a colorful, holographic Apple logo on stage. It is happening on Tuesday, March 8, at 10 a.m. PST.
Peek performance. March 8th. See you there. #AppleEvent pic.twitter.com/cEKMq7BuBh
— Greg Joswiak (@gregjoz) March 2, 2022
The Apple Event page says the showcase will be broadcast through the Apple.com website and the Apple TV app. But the company has already added a placeholder page for the livestream of the event on its YouTube channel.
The announcement came after several users recently noticed Siri’s coy response when asked for details about the then-rumored event. Before Apple’s announcement, several Twitter users shared screenshots of Siri’s response, “You can’t hurry news. No, you’ll just have to wait.” It now turns out that they did not have to wait that long.
Ask Siri what will be announced at the Apple event and you will see this. pic.twitter.com/S4CQzU8tRh
— Aaron Zollo (@zollotech) March 1, 2022
Apple did not give away any clues on what products will be announced next week. But Bloomberg’s Mark Gurman recently said the company is expected to unveil the new iPhone SE, iPad Air, and “at least one new Mac.”
The Apple event on March 8 also takes on the tagline, “Peek performance.” It is still unclear what the wordplay between “peak” and “peek” means. But the emphasis on performance seems to line up with speculations that the upcoming iPad Air and iPhone SE 3 are both expected to ship with a faster processor. The latter is also widely rumored to add 5G support, which would be a first for Apple’s mid-range smartphone line.
The word “performance” could be a reference to the expansion of the Apple silicon as well. The company has been rumored to launch the new M2 chipset on several Mac devices, and possibly use the M1 Pro and M1 Max chips to Mac products that are yet to transition from Intel-based processors.
