Apple announces the opening of its fifth store in South Korea

Apple revealed on Wednesday, March 29, that it would inaugurate its fifth store location in South Korea. The American tech company known for its MacBooks and iPhones said that the store is opening later this week in Gangnam.

Apple is aiming to further strengthen its presence in the country with the addition of another store. The company is aware that Samsung Electronics, a local company that is also its rival, has remained dominant in the market, so it is taking steps to increase its market share.

According to Yonhap News Agency, Apple's new Gangnam outlet is set to open its doors to customers on Friday. Visitors will see the latest Apple products there, including the newly-released iPhone 14.

It can be recalled that the company opened its very first store outlet in Korea in January 2018. The first location was in Garosugil, and soon after, it added three more branches that were strategically built on Jamsil, Yeouido, and Myeongdong, which is, so far, the brand's biggest outlet in the country.

Patrick Schuerpf, Apple's director of retail business in Asia, said they are thrilled to deepen their relationship with local customers in the region by opening up another location. "Since opening our first store five years ago, the response from our customers in Korea has been overwhelmingly positive," he said.

"At Apple, we are always innovating to provide the best experience for our customers, and we are so excited to open Apple Gangnam and share the best of Apple with even more people in Seoul," Apple's senior vice president of retail, Deirdre O'Brien, further said in a press release. "Our incredible team members look forward to connecting with customers and helping them find new ways to unleash their creativity with our amazing products and services."