SK Hynix Considers U.S. ADR Listing to Boost Shareholder Value Amid Rising AI Chip Demand 
Why a ‘rip-off’ degree might be worth the money after all – research study 
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
What Father David Bauer can tell us about Canadian hockey today 
Oil Prices Slip in Asia as 2026 Supply Glut Fears and Russia-Ukraine Talks Weigh on Markets 
Japan Business Sentiment Hits Four-Year High, Boosting Expectations of BOJ Rate Hike 
Nvidia Develops New Location-Verification Technology for AI Chips 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
The pandemic is still disrupting young people’s careers 
Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey 
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts 
Australia’s Under-16 Social Media Ban Sparks Global Debate and Early Challenges 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge 
YSP’s design team created multi-sensory ‘phygital’ installations at Adidas’ Sanlitun global flagship store in Beijing, China for an entertaining yet inclusive experience and a new identity.
The design is a result of YSP’s efforts to lure consumers back to Adidas’ physical stores.
The phygital installations provide an immersive and interactive bridge between past and present virtual and physical realities for an exhibition-like experience.
The installations include a giant interactive cube with a lottery to buy limited-edition products, a digital sound garden where visitors can dance with avatars in their music video, and a digital art exhibition connecting virtual and offline communities.
The multimedia Sound Garden experience invites visitors to create a personalized music video with a focus on Adidas’ urban culture through a comprehensive sensory experience.
Meanwhile, the Talk of the Town digital art display connects Adidas’ online communities and offline activities.
Walls of screens with interactive AR experiences of the gallery exhibition activate all the map mark-ups to highlight where Adidas activities are happening in Beijing.
Visitors can explore the map and find an activity to join.
