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Hyundai Motor Co.'s IONIQ 5 all-electric model and Tucson SUV will appear in major scenes such as dynamic stunts in Marvel film's "Spider-Man: No Way Home," coming to theaters on Dec. 15.
The South Korean carmakers signed a strategic partnership with Sony Pictures Entertainment Inc. in May of last year.
Hyundai Motor expects the series of dynamic stunts in the Spider-Man film featuring the IONIQ 5 and Tucson SUV to mesmerize the audience.
Among the various marketing programs that Hyundai Motor would be carrying out with Spider-Man is a commercial for the IONIQ 5 in collaboration with Spider-Man actor Tom Holland and director John Watts.
Hyundai also plans to host a virtual campaign via the recently launched Hyundai Mobility Adventure on metaverse platform Roblox and hold special events at Hyundai Motor Studios in Seoul and Goyang.
