5 Tips for Making Pizza Profitable

Picture: PublicDomainImages

The pizza industry is a profitable one, with annual sales nationwide in the tens of billions. However, as profitable as it is, it’s also competitive. Making money when you’re up against several other pizza establishments in your general vicinity is not always as easy as you might have thought. Whether you’re looking for your competitive edge or you’re trying to turn a healthy profit, some of the following tips may help.

Tap into Technology

While the very first pizza restaurants may not have relied on technology, the best pizza POS system is now what puts some food establishments ahead of others. Not only can technology allow for a better product thanks to superior processes, but it can also put you in the best position to bolster your bottom line.

Pizza POS systems are packed full of helpful features like delivery and driver management, customized ordering options, and customer interaction functions that allow for loyalty schemes. The more helpful technology you have, the better your service can be. In return, you may be able to enjoy rave reviews from customers who return time and time again.

Increase Prices

Food inflation is not a new phenomenon. It affects most food products, such as meat, vegetables, and grains, each year. While increasing your prices may be the last thing you want to do, it can be necessary to ensure each pizza you produce is still turning a profit. The price increase doesn’t have to be significant, but even $1 per customer can be enough to make sure you’re staying ahead of inflation.

Use Marketing

In your eyes, your pizza may be good enough to sell itself. However, it doesn’t hurt to market your business and access your customers in new ways.

Look at your social media presence, use pizza POS systems to offer customer incentives, and even consider the more traditional flyer drop advertising methods. The competitive pizza market requires you to think outside of the box.

Offer Limited-Time Products

Customers love trying new things. Even if your everyday offerings are popular, something different can draw in new and existing customers in their masses.

Don’t be afraid to purchase new toppings for a limited time only, try a new base, or even offer a unique combination of ingredients that other pizza joints haven’t offered before. Do something that others aren’t, and curiosity may be all it takes to get new customers ordering.

Prioritize Convenience

The more convenient it is to order from you, the higher your chances of becoming people’s first choice may be. Offer multiple convenient ordering methods for people to enjoy your food.

These might include online ordering and payment, delivery services, and easy pick-up if people prefer. A seamless online platform for ordering, and one that provides for competitive specials, may just put you leagues ahead of your competition.

You might have one of several pizza restaurants in your town or city, but that doesn’t mean you can’t turn a profit. With the right technology, marketing, convenience, and products, you may be in the best position to make money and a name for yourself simultaneously.

This article does not necessarily reflect the opinions of the editors or the management of EconoTimes