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Brooke Klassen

Brooke Klassen

Assistant Professor, Department of Management and Marketing, University of Saskatchewan
I am a tenure-track professor in the Department of Management and Marketing at the Edwards School of Business, University of Saskatchewan. I have also served as a USask Sustainability Faculty Fellow for the past two years, embedding sustainability learning outcomes into my classes.

I teach introductory marketing, advanced marketing strategy, and entrepreneurship and venture development at the undergraduate level and a business and society class in our MBA program. My current research focuses on teaching cases that amplify the voices of Indigenous leaders and women leading companies in non-traditional industries. I am also a Certified Management Consultant (CMC) who has completed over 100 projects for various organizations in the areas of strategy, governance, communications and operational planning.

Can marketing classes teach sustainability? 4 key insights

May 27, 2024 06:32 am UTC| Insights & Views Business

Young adults have an important role to play in achieving the United Nations Sustainable Development Goals (SDGs) by 2030. Adopted by all UN member nations, the SDGs offer a frame for an ambitious plan to transform our...

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Economy

Rotting sargassum is choking the Caribbean’s white sand beaches, fueling an economic and public health crisis

The Caribbeans sandy beaches, clear turquoise water and vibrant coral reefs filled with an amazing variety of sea creatures have long been the pride of the islands. The big three sun, sea and sand have made this...

Sierra Leone’s bushmeat markets pose serious health hazards – we studied two for six months to find solutions

You are walking through the bustling centre of Bo, Sierra Leones third largest city. Following the crowd, you turn off the main road onto a narrower thoroughfare and find yourself in an open-air market. Shelters...

Africa doesn’t have a choice between economic growth and protecting the environment: how they can go hand in hand

Heathrow Airport in the UK currently uses more energy than the entire west African country of Sierra Leone. Despite Africa accounting for less than 4% of all global greenhouse gas emissions, many of its countries face...

Spare us the talk about a wages explosion. There’s nothing wrong with lifting Australia’s lowest wages in line with inflation

What is it with the Coalition and wages? When, in the final days of the 2022 election campaign, the then opposition leader Anthony Albanese backed an increase in award wages to keep pace with inflation, his opposite...

Net zero is not just good science – it’s also a good deal for ordinary people

As the UK moves into a general election, a misinformed debate over the countrys climate transition and legally binding net zero targets risks further dividing people. Much of this debate in the UK focuses on the cost of...

Politics

Unmarred by Russian spying scandal, Austria’s far-right expected to cruise to victory in European elections

For the Freedom Party of Austria (FP), the weeks are going by like clockwork. The far-right party continues to top the polls. It is expected to clinch a comfortable victory in the European elections on 9 June with almost...

Indian election: Narendra Modi hasn’t delivered the expected landslide – where the BJP may have gone wrong

Narendra Modi may have led his Bharatiya Janata Party (BJP)-led National Democratic Alliance (NDA) to a historic third term, but the landslide victory that many had expected failed to materialise. With half of the 640...

Iran: president’s death has set hardliners jostling for position to replace ageing supreme leader

The death of Irans president, Ebrahim Raisi, in a helicopter crash in May plunged Iran into political uncertainly. Raisis death has set off an intense power struggle within the Islamic Republic. Irans consitution...

Modi’s narrow win suggests Indian voters saw through religious rhetoric, opting instead to curtail his political power

Indias ruling Bharatiya Janata Party, or BJP, had hoped for a landslide victory in the countrys six-week general election the largest display of democracy, by far, in a year of voting around the world. But with results...

Science

Eye exercises to improve sight – is there any science behind them? An ophthalmologist explains why you shouldn’t buy the hype

You may have seen advertisements claiming to eliminate the need for eyeglasses through vision therapy or vision training basically, eye exercises. These exercises include putting pressure on or palming the eye; eye...

The universe’s biggest explosions made some of the elements we are composed of. But there’s another mystery source out there

After its birth in the Big Bang, the universe consisted mainly of hydrogen and a few helium atoms. These are the lightest elements in the periodic table. More-or-less all elements heavier than helium were produced in the...

Engineering cells to broadcast their behavior can help scientists study their inner workings

Waves are ubiquitous in nature and technology. Whether its the rise and fall of ocean tides or the swinging of a clocks pendulum, the predictable rhythms of waves create a signal that is easy to track and distinguish from...

If an asteroid hit Earth and all the humans died, would the dinosaurs come back?

Many, many years ago dinosaurs roamed the Earth. Six-year-old Aga knows that a meteorite wiped them out… but could another meteorite bring them back? You can read a print version of this story...

Ancient DNA from an extinct native duck reveals how far birds flew to make New Zealand home

Ask a bird lover if they have heard of the extinct giant moa or its ancient predator, Haasts eagle, and the answer will likely be yes. The same cant be said of New Zealands extinct, but equally unique, mergansers a group...

Technology

Tesla Cybertruck Deliveries Halted Amid Windshield Wiper Issue; Watch Elon’s Victory Lap

Tesla has paused Cybertruck deliveries due to a problem with its massive windshield wiper. The issue, which affects the largest wiper ever installed on a consumer vehicle, has caused a temporary halt in deliveries, with...

Shein and Temu Face Tax Crackdown in South Africa, Higher Duties Imposed

The South African Revenue Service (SARS) will impose higher import duties on low-value clothing orders from Shein and Temu, addressing local retailers concerns about unfair competition. Starting July 1, 2024, all clothing...

Elon Musk Claims the New Tesla Roadster Will Be Able to Fly

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Tesla Extends FSD Transfers for Another Quarter, Confirms Elon Musk

During Teslas 2024 Annual Stockholder Meeting, Elon Musk announced that the company will extend Full Self-Driving (FSD) transfers for one more quarter, starting in Q3, following a spontaneous suggestion from an audience...
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