Professor of Marketing & Innovation, The University of Montana
My expertise as a marketing professor includes:
* distribution channels and relationships between manufacturers and distributors/retailers
* strategic marketing used to commercialize emerging technologies (aka high-technology marketing) for a wide variety of technologies, including electric vehicles
* barriers to the adoption/diffusion of innovation across multiple domains, including ecological restoration
* company efforts to infuse sustainability into their product development & innovation processes, including biomimicry (nature-inspired innovation)
* data analytics to drive innovation and growth
* efforts to "monetize" sustainabilty strategies, such as valuations of natural capital impacts and dependencies
Drones and DNA tracking: we show how these high-tech tools are helping nature heal
Jun 29, 2022 14:08 pm UTC| Technology
Technology has undoubtedly contributed to global biodiversity loss and ecosystem degradation. Where forests once stood, artificial lights now illuminate vast urban jungles. Where animals once roamed, huge factories now...
Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility
Labour can afford to be far more ambitious with its economic policies – voters are on board
Sudan: civil war stretches into a second year with no end in sight