Lecturer in Marketing, Edinburgh Napier University
Jamie is a marketing lecturer at Edinburgh Napier University.
Research interests: Tourism and Hospitality Marketing; Esports; Gambling Marketing; Volunteer Tourism; Social Media Marketing; and Research Methods.
During the pandemic, the sporting world ground to a halt. Global events such as the Olympics, Formula 1 racing, the UEFA Champions League and American basketball were all postponed. As an alternative, Formula 1 launched...