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Seamus Allison

Senior Lecturer, Nottingham Trent University

Seamus is course leader for BA (Hons) Marketing. He is also module leader for Future Marketing, Managing in Marketing and the Marketing Environment. He is also part of a research team working and publishing in the areas ofidentity formation in your adults and social marketing.

Career overview
Seamus draws extensively on his 30 years of commercial experience gained in direct sales, retail and leisure and in health provision in the public sector.

He has been involved in strategic planning, marketing, sales management, recruitment and training, corporate PR and exit planning in the private sector and he has run his own management consultancy business.

Seamus won the prestigious Chartered Management Institute Student of the Year award in 2000 in the second year of his MBA and the Bass MBA Student of the Year award in 2001 in his final year MBA.

Research areas
Dr Allison’s doctoral research focused on the role of internal communications in fostering trust within organisations and how this in turn facilitates the development of a great place to work.

Current research interests include the role of social marketing techniques to facilitate health behavioural change in populations, cycling and identity formation in young adults, not-for-profit marketing communications and how marketers account for the customer’s experience when designing a marketing mix.

External activity
Seamus contributes to the CIM’s annual study centre conference and works with British Cycling to provide sports cycling opportunities to children in the local area. Seamus also regularly represents Ireland in international duathlon championships.

Ten reasons why we should all love cyclists

May 16, 2017 14:00 pm UTC| Insights & Views Life

Cyclists globally are much maligned by drivers who may never have thought about the many benefits they provide. In fact, cycling as a form of truly sustainable transport is increasingly the focus of attention by...

Economy

Saudi Aramco Q1 Profit Jumps 25% as Strait of Hormuz Crisis Reshapes Oil Exports

Saudi Aramco posted a strong 25% increase in first-quarter net profit for 2026, highlighting the companys resilience amid ongoing geopolitical tensions and major disruptions to global energy shipping routes. The Saudi...

Dollar Struggles to Rally Despite Strong US Data as Fed Hike Expectations Remain Limited

The U.S. dollar has continued to underperform even as economic data points to improving fundamentals, and BofA Securities believes the markets hesitation is tied to expectations surrounding future Federal Reserve rate...

Malaysia Unveils Energy Security Plan Amid Iran Conflict and Rising Oil Costs

Malaysia is preparing to introduce a comprehensive strategy to protect its oil supply as tensions surrounding the Iran conflict continue to disrupt global energy markets. Prime Minister Anwar Ibrahim is expected to...

Russian LNG Shadow Fleet Expands Amid Arctic LNG 2 Sanctions

Russia is intensifying efforts to bypass Western energy sanctions after a liquefied natural gas (LNG) tanker operating under a newly adopted Russian flag was spotted loading fuel linked to the sanctioned Arctic LNG 2...

S&P 500, Nasdaq Hit Record Highs as AI Stocks Rally and Strong Jobs Data Boost Confidence

The SP 500 and Nasdaq closed at fresh record highs on Friday as investors poured into AI-related stocks and welcomed stronger-than-expected U.S. jobs data, reinforcing confidence in the resilience of the American economy....

Politics

Qatar Condemns Drone Strike as Iran Conflict Threatens Gulf Shipping and Global Markets

Qatar has strongly condemned a drone strike on a cargo vessel in its territorial waters, calling the incident a serious violation of international law and a dangerous escalation in the ongoing U.S.-Iran conflict. The...

Iran Military Readiness Intensifies After Meeting With Mojtaba Khamenei

Irans military leadership has reinforced its warning against the United States and Israel following a high-level meeting between senior armed forces officials and Supreme Leader Mojtaba Khamenei, according to a report...

Qatar LNG Tanker Crosses Strait of Hormuz Amid Iran War Tensions

A QatarEnergy-operated liquefied natural gas tanker successfully crossed the Strait of Hormuz on Sunday for the first time since the Iran war began on February 28, signaling a possible easing of tensions in one of the...

Germany Rejects Putin’s Proposal for Schroeder to Mediate Ukraine Peace Talks

Germany has dismissed Russian President Vladimir Putins suggestion that former German Chancellor Gerhard Schroeder could act as a mediator between Russia and the European Union in possible Ukraine peace negotiations....

Russia Accuses Ukraine of Ceasefire Violations Amid Drone and Artillery Attacks

Russias Defence Ministry claimed on Sunday that Ukraine breached a temporary ceasefire by carrying out drone and artillery attacks against Russian forces, according to reports from Interfax news agency. Moscow stated that...

Science

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

NASA's Artemis II Mission: First Crewed Lunar Journey Since Apollo

NASA's Artemis II Crew Arrives in Florida for Historic Moon Mission

The four astronauts chosen for NASAs Artemis II mission have touched down at Kennedy Space Center in Florida, marking the beginning of final launch preparations for the first crewed lunar journey in over 50 years. NASA...

Technology

AI-Driven Inflation Raises U.S. Consumer Prices, Goldman Sachs Says

Artificial intelligence is starting to increase U.S. consumer prices through rising costs in electronics, software, and electricity, according to a new Goldman Sachs report. The investment bank said AI-related inflation...

Judge Delays SEC Settlement With Elon Musk Over Twitter Stock Disclosure Case

A federal judge has declined to immediately approve a proposed $1.5 million settlement between Elon Musk and the U.S. Securities and Exchange Commission (SEC) tied to Musks 2022 Twitter stock purchase disclosures. The...

Broadcom Eyes $35 Billion AI Chip Financing Deal With Apollo and Blackstone

Broadcom Inc. is reportedly in discussions with Apollo Global Management and Blackstone Inc. to secure around $35 billion in financing for its expanding artificial intelligence chip business, according to a Bloomberg...

Dell Stock Hits Record High After Trump Endorsement, AI Server Demand Fuels Rally

Dell Technologies Inc. (NYSE: DELL) surged to an all-time high on Friday after receiving a public endorsement from President Donald Trump during a White House event. The president encouraged Americans to go out and buy...

TikTok Nears $400 Million Settlement With Trump Administration Over Child Privacy Lawsuit

TikTok and the Trump administration are reportedly close to reaching a $400 million settlement tied to allegations that the popular video-sharing platform violated U.S. child privacy laws. According to ABC News, the...