In a striking entry into the electric vehicle market, Xiaomi's debut electric car, the SU7 sedan, has rapidly caught the attention of consumers in China, with nearly 89,000 orders flooding in just a day after its unveiling.
This surge of interest pits the newcomer directly against Tesla's Model 3, highlighting Xiaomi's ambitious move from smartphones to the roads.
Xiaomi's Market Disruption with SU7
Launching its first electric sedan, the SU7, Xiaomi has swiftly made headlines, mirroring the excitement typically reserved for its tech gadgets.
Xiaomi's Weibo shared (via Teslarati) that it received 88,898 orders within 24 hours, underscoring its appeal as a Tesla Model 3 rival. Eager consumers are now flocking to Xiaomi stores across China for a firsthand look, encouraged by the opportunity to test drive the new electric marvel.
Xiaomi's strategy for the SU7 involves a RMB 5,000 ($700) deposit, making the initial commitment accessible to potential buyers. This approach is complemented by a flexible refund policy, allowing cancellations within seven days and enhancing customer trust.
Consumer Frenzy and Xiaomi's Strategic Moves
The enthusiasm around the SU7 is palpable. Social media buzzes with images of packed Xiaomi stores and long queues eager to glimpse the electric sedan.
This overwhelming consumer interest has led to an impressive milestone for Xiaomi: selling out its SU7 production capacity for 2024, with 120,000 orders already placed, according to EV industry analyst @jas0nyu.
Xiaomi's electric vehicle debut is a testament to its brand strength and a significant indicator of shifting consumer preferences toward electric mobility. With this early success, Xiaomi is challenging Tesla's dominance and marking its territory in the global transition to sustainable transportation.
As Xiaomi transitions from smartphones to sedans, its journey into electric vehicles is promising. It will stir the market and signal a future where technology and transportation converge more seamlessly than ever.
Photo: Xiaomi Global


USPS Expands Electric Vehicle Fleet as Nationwide Transition Accelerates
Banks Consider $38 Billion Funding Boost for Oracle, Vantage, and OpenAI Expansion
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment
Samsung Launches Galaxy Z TriFold to Elevate Its Position in the Foldable Smartphone Market
Amazon Italy Pays €180M in Compensation as Delivery Staff Probe Ends
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts
Norway’s Wealth Fund Backs Shareholder Push for Microsoft Human-Rights Risk Report
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup
Taiwan Opposition Criticizes Plan to Block Chinese App Rednote Over Security Concerns
YouTube Agrees to Follow Australia’s New Under-16 Social Media Ban
Baidu Cuts Jobs as AI Competition and Ad Revenue Slump Intensify
Morgan Stanley Boosts Nvidia and Broadcom Targets as AI Demand Surges
TSMC Accuses Former Executive of Leaking Trade Secrets as Taiwan Prosecutors Launch Investigation
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 



