Whipsaw Scores Silver at the Medical Design Excellence Awards (MDEA)

SAN JOSE, Calif., July 6, 2016 -- Whipsaw Inc, the Silicon Valley-based Industrial Design and Engineering firm that creates innovative products for companies around the globe, announces a silver MDEA award for the design of Outset Medical's Tablo™ System.

Tablo is a new technology aimed at driving service model innovation within hemodialysis, a cost-intensive area of healthcare that hasn't changed in 30 years. Tablo enables dialysis clinics to implement a new care delivery model—patient self-care—that could improve both the cost structure and patient experience of dialysis. By combining consumer product design, cloud-based data and real-time water purification, Tablo is designed to allow dialysis patients to manage their own dialysis independently while in the clinic, thereby increasing care ownership and engagement.

"The increased control and treatment flexibility Tablo offers to dialysis patients promises a dramatic improvement to their quality of life. We designed a highly advanced technological system that looks and feels more like a consumer product—rather than a medical device—to minimize patient apprehension and empower them to more actively participate in their treatment," said Dan Harden, President/CEO and Principal Designer of Whipsaw, Inc. 

"Design excellence is an integral element of innovation in the Tablo System, which delivers a major leap forward in dialysis," said Leslie Trigg, CEO of Outset Medical. "We are pleased that Outset's collaboration with Whipsaw has received this recognition from the prestigious Medical Design Excellence Awards."

About MDEA:

The Medical Design Excellence Awards (MDEA) is the premier awards program for the medtech industry. Since its inception in 1998, the mission of the MDEAs has been to recognize significant achievements in medical product design and engineering that improve the quality of healthcare delivery and accessibility. Each year, a panel of jurors comprised of designers, engineers, and clinicians award bronze, silver, gold, and best-in-show honors to the most innovative products on the market in nine categories. 

About Whipsaw:

Whipsaw is an Industrial Design & Engineering consulting firm located in San Jose and San Francisco, California. Whipsaw focuses on innovative product design, UX, development and branding. Whipsaw creates highly successful products and experiences across many diverse categories including consumer electronics, housewares, medical, wearables, computing, scientific, industrial, and business products. Whipsaw's clients range from large corporations like Avaya, Bosch, Cisco, Clorox, Ford, GE, Google, Haier, Intel, Leitz, Merck, Motorola, Nike, Olympus, Samsung, Sony, and TP-Link plus exciting startups like Apnicure, Avinger, Highfive, Livescribe, OM Signal and Sprimo.

Whipsaw has been widely published; has won over 235 Industrial Design Awards; and has creations in the Cooper Hewitt Smithsonian Design Museum and the Chicago Athenaeum Museum of Architecture and Design.

Photos accompanying this release are available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=40751

http://www.globenewswire.com/newsroom/prs/?pkgid=40752

CONTACT: Sieglinde Van Damme
         Strategic Communications  
         [email protected] 
         408.297.9771 ex 229