Japan Economy Poised for Q4 2025 Growth as Investment and Consumption Hold Firm 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Gold and Silver Prices Climb in Asian Trade as Markets Eye Key U.S. Economic Data 
Asian Currencies Stay Rangebound as Yen Firms on Intervention Talk 
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices 
Australian Pension Funds Boost Currency Hedging as Aussie Dollar Strengthens 
Kroger Set to Name Former Walmart Executive Greg Foran as Next CEO 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Anta Sports Expands Global Footprint With Strategic Puma Stake 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
DBS Expects Slight Dip in 2026 Net Profit After Q4 Earnings Miss on Lower Interest Margins 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
On the eve of the FIFA Women’s World Cup 2023, Visa Inc. and the U.S. Soccer Federation (USSF) announced a renewed multi-year partnership, cementing Visa's commitment to the development and support of women's soccer. This agreement strengthens Visa's role as a major financial backer, promising 50% of its investment toward women-centric soccer initiatives, including the U.S. women’s national team.
The new contract is an extension of Visa and U.S. Soccer’s existing collaboration, which will be in effect for five years. As part of the agreement officially revealed on Tuesday, July 18, the San Francisco, California-headquartered financial services company once again pledged to direct 50% of its investments to programs related to the U.S. women’s national team as well as other soccer initiatives for women.
As per Associated Press News, the deal will ensure that Visa will continue to be involved in the SheBelieves Cup international tournament in the United States every year. The company has been serving as its presenting sponsor in the said competition.
Visa and the U.S. Soccer Federation said that the renewal of their sponsorship contract means that the former will still be the exclusive payment services partner of the USSF’s women’s and men’s national soccer teams. The provision of special benefits to cardholders until 2028 is also part of the agreement to promote the group.
“Soccer’s popularity in the United States continues to surge and we are committed to working with U.S. Soccer to elevate the beautiful game for the athletes and the soccer community,” Visa North America’s chief marketing officer, Mary Ann Reilly, said in a press release. “Beyond creating seamless digital payment experiences or getting cardholders closer to the action, we are focusing on advancing parity in soccer to help future proof the game.”
U.S. Soccer Federation’s chief commercial officer, David Wright, commented, “We are excited to continue and expand our long-standing partnership with Visa as we head into a pivotal moment in time for soccer in the United States.”
Photo by: Visa Press Release
