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The Union of European Football Associations (UEFA) has designated brands from Unilever as Official Sponsors of the UEFA EURO 2024TM tournament. In a joint announcement, Unilever unveiled its brands from Hellmann's and Knorr to Dove and Rexona, which will serve as Official Sponsors.
A Celebration of Football, Uniting World-Class Brands
This sponsorship collaboration with UEFA will encompass various promotional activities alongside Unilever's esteemed retail partners, as per SportBusiness. Fans of the beautiful game can expect ticket giveaways and unique experiences as part of the sponsorship celebration.
UEFA EURO 2024TM, one of the most watched events globally, is projected to captivate a live audience of approximately 5 billion people worldwide, fostering a sense of togetherness as they relish in the excitement of the tournament.
Top Brands from Unilever's Portfolio Joining the Festivities
From Unilever's extensive portfolio of household favorites, an array of Nutrition brands will actively engage with supporters throughout UEFA EURO 2024TM, according to a Unilever press release. Local and international fans alike can anticipate the presence of Hellmann's, Calve, Knorr, Colman's, Amora, and The Vegetarian Butcher, indulging in unforgettable experiences throughout the tournament.
Moreover, Unilever Personal Care recognized for its commitment to sponsoring major sporting events and promoting a passion for sports within communities, will also play a crucial role as an Official Sponsor. Brands such as Rexona (also known as Sure, Shield, and Degree globally), Dove Men+Care, Axe (Lynx in the UK), Radox, and Dusch Das will actively contribute to the excitement surrounding this significant football bonanza.
Anticipated Football Extravaganza: UEFA EURO 2024TM Expected to Thrill
The much-anticipated UEFA EURO 2024TM promises to deliver an unmatched football spectacle that transcends borders. With 51 captivating matches set to take place across 10 German cities, fans from all walks of life will revel in the excitement of this grand tournament.
The convergence of diverse cultures and unwavering passion for the game will further solidify football's unique ability to unite millions of people worldwide like never before.
Photo: Unilever Pressroom
