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NEW YORK, Feb. 25, 2016 -- Unified, an award-winning marketing and analytics technology company, today announced the achievement of significant growth milestones in its advertising business during 2015. The company added new customers from virtually every vertical as Unified increased media investments managed for its customers at a three year compounded growth rate of over 150%, driving revenue growth at twice the industry's average. Unified co-founder Josh Backer has been appointed President of Unified's Advertising business as the company extends its leadership in the $41 billion social advertising market.
Customers Know That Unified Drives Social Advertising Success
In 2015, new brands that drove business success via Unified's advertising division include Bayer, California Lottery, Carnival Corporation, Hyatt Hotels, Ericsson, KIND Healthy Snacks, Logitech, Nordstrom Rack, and Universal Pictures.
According to eMarketer, $41 billion will be spent on social advertising by 2017. Many brands have achieved much higher ROI on their social media investments by leveraging expert services teams. Unified's Advertising services provide end-to-end social strategy and execution along with software and reporting tuned for the ever-growing social ecosystem.
"In 2015, Fortune 500 marketers and their agencies committed to social advertising more than ever before, and they know that Unified is a key partner that drives business results," said Josh Backer, President, Advertising at Unified. "Every day, the industry's best team works hand-in-hand with the Fortune 500's smartest marketers to deliver strategy, execution and service that changes the way that brands reach and influence customers."
Other notable Unified 2015 advertising milestones include:
- Hundreds of millions of dollars in social advertising were invested via the Unified Platform, the company's flagship software product
- The launch and rapid expansion of the company's Los Angeles office, serving Unified's growing customer base in the automotive and entertainment industries
- The launch of advertising via the Instagram and Pinterest API, joining Unified's longtime Facebook, Twitter, and LinkedIn API partnerships
About Unified
Unified delivers technology and services to connect marketing data sets and optimize investments across the customer journey. Unified's software empowers Fortune 500 companies and agencies to drive marketing success in the context of their business goals. The Unified Platform transforms fragmented marketing data into actionable intelligence and real-time activation. Unified has offices in New York City, Los Angeles, San Francisco, and Chicago. For more information, visit www.Unified.com or follow @Unified on Twitter.
CONTACT: Dave Donohue
VP, Marketing Communications
Unified
[email protected]
