BeReal is the latest trending social media platform, and it has attracted other companies to copy its core features. TikTok is now joining the bandwagon with a new feature called TikTok Now.
The short-form video platform announced TikTok Now on Thursday, and its similarities with how BeReal works are hard to miss. In a blog post, ByteDance says TikTok Now will send a daily notification inviting users to share what they are doing at the moment. They can post a 10-second video or a photo.
Like BeReal, TikTok Now will also use the device's front and rear cameras to capture a moment. 9To5Mac adds that the feature has a three-minute timer, but users can upload their posts beyond that limit. Posts made within that duration will be labeled "on time," but the app will also indicate if a photo or video was shared more than three minutes after the TikTok Now prompt. It is worth noting that BeReal only gives users two minutes to create a post.
TikTok's blog post did not mention if there would be options to delete a TikTok Now post. In BeReal's case, there are limitations to deleting a photo. Users can only remove a post once a day, and the app will also ask them why they want to delete it.
ByteDance says it is still experimenting with TikTok Now so it remains to be seen if the developer will make some changes in the coming weeks. "We'll continue to enhance the user experience as we learn more about how the TikTok community embraces this new creative format," the developer said.
In the US, TikTok Now can be accessed directly from the existing TikTok app. But the developer said TikTok Now will launch as a separate app in some regions.
TikTok also laid out age restrictions in using TikTok Now. Users 18 years old and above will have access to all sharing options, but TikTokers under 16 cannot share their posts on the Explore feed. Posts made by teenagers between 13 and 15 will appear on their followers' feed, but commenting options will be limited to their Friends.
Photo by Solen Feyissa on Unsplash


Google Cloud and Liberty Global Forge Strategic AI Partnership to Transform European Telecom Services
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
FDA Targets Hims & Hers Over $49 Weight-Loss Pill, Raising Legal and Safety Concerns
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Jensen Huang Urges Taiwan Suppliers to Boost AI Chip Production Amid Surging Demand
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 



