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Mercedes-Benz will fortify its electric vehicle lineup in South Korea to cement its leading status in the country’s imported passenger vehicle market.
South Korea is Mercedes-Benz’s fourth-biggest passenger car market.
According to Johannes Schoen, Mercedes-Benz Korea’s vice president of product, marketing & digital business, they will significantly raise the ratio of EVs in the product lineup depending on market demands.
Mercedes-Benz Korea sold 80,976 vehicles in 2022, up from 76,152 units a year ago, with electric vehicles (EVs) accounting for 6 percent.
Mercedes-Benz Korea topped the local imported car market in 2022 for the seventh straight year on the growing demand for high-end and environment-friendly cars.
The German carmaker recently launched its all-electric EQS SUV built on its new EVA2 platform for South Korean customers and will later introduce the EQE SUV.
The company said it will also strengthen its digital sales platform that helps customers purchase its vehicles, as well as receive after-sales services.
