Theorem Promotes Bhaskar Kalale to Senior Vice President

CHATHAM, N.J., Aug. 24, 2016 -- Theorem, a leading digital media services company, today announced that it has promoted Bhaskar Kalale to Senior Vice President.

Kalale is responsible for Theorem’s Indian operations in Bangalore and Mysore and has had increasing responsibility for Theorem’s expansion efforts in the APAC region. Since joining Theorem in 2011, he has managed the delivery of an increasingly diverse portfolio of digital media services and has bolstered the company’s infrastructure and capabilities so it can support clients across regions, cultures, and languages. In addition, he has spearheaded automation initiatives to improve Theorem’s delivery capabilities.

Under Kalale’s leadership, Theorem has received ISO 9001:2008 Quality Management certification as well as ISO 97001:2013 Information Security Management Systems (ISMS) certification, ensuring Theorem has consistent, reliable and scalable processes to deliver high levels of quality services to its clients.

Kalale brings more than 24 years of experience in software products and outsourced and offshore services, including 19+ years in Silicon Valley where he held senior-level positions in start-up and established product and services companies.

As innovation and global delivery is key to Theorem’s global growth plans, Kalale will play a major role in the company’s delivery roadmap, managing the changing expectations and requirements of clients in the digital media space.

“We are pleased to promote Bhaskar to his new role,” commented Jay Kulkarni founder and CEO of Theorem. “He is a crucial member of our leadership team and will continue to focus on operational excellence across our delivery organization, which has been designed to support innovation, investment and growth as part of our plan to maximize our global competitive advantage.”

“I am excited about the company’s future opportunities and look forward to bringing the most innovative platforms to Theorem’s growing client base and expanding its global presence,” commented Kalale. “Theorem is uniquely placed to serve our clients in these exciting times in the digital ad space and I feel privileged to be part of it.”

About Theorem

Theorem is a full-service digital media and marketing services company that delivers an extensive range of flexible, tailored solutions to help organizations plan, scale, manage, and optimize their digital media initiatives.

Theorem serves more than 200 leading agencies, publishers, networks, technology providers, and brands. The company works with best-of-breed leaders in all categories of the digital advertising technology landscape, including ad networks, exchanges, trading desks, supply-side platforms, demand-side platforms, social and data management platforms, and the technology innovators that fuel online advertising. Serving clients by blending domain specialty and digital best practices, Theorem underpins the digital program successes of such companies as Rocket Fuel, Salesforce, Hearst, Pandora, and Advance Digital.

Headquartered in Chatham, New Jersey, Theorem has offices in New York, London, India, and the Dominican Republic.

More information is available at www.theoreminc.net.

Contact: Lisa Meyer 908 - 216 - 6519