The Mystery is Solved: Reese’s Crunchy Cookie Cup to Launch This May

HERSHEY, Pa., March 09, 2017 -- After rumors swirled on social media last week, Reese’s brand confirmed today that it is launching a new product – Reese’s Crunchy Cookie Cup. It’s a Reese’s Peanut Butter Cup stuffed with crunchy, chocolate cookie bits. The confirmation brings an end to the online #Cupspiracy that started two weeks earlier, driving excitement and anticipation for the newest item.

“You could say this combination is ‘cuptivating,’” said Ryan Riess, Senior Brand Manager, Reese’s Brand. “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand. We’re excited to finally let the secret out of the bag and end the #Cupspiracy - announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!”

The new product will be available on shelves nationwide starting in May in both standard two-cup size 1.5-oz. (SRP $1.09) and king two-cup Big Cup size 2.8-oz. (SRP $1.79).

• Official Product Name: Reese’s Crunchy Cookie Cup
• Size: Standard two-cup size 1.5-oz. (SRP $1.09), and in king two-cup Big Cup size 2.8-oz. (SRP $1.79).
• Availability: The product will be available on shelves nationwide starting in May
• Image: https://share.agencyroad.com/message/nFROJGx4prTRKAGJsITGmU (Expires March 18)

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

To learn more -
Visit: www.thehersheycompany.com

Follow:   
https://twitter.com/hersheycompany 
https://www.linkedin.com/company-beta/166377/?pathWildcard=166377 
https://www.facebook.com/HersheyCompany/ 
https://www.youtube.com/hersheycompany 
https://www.instagram.com/hersheycompany/ 

The Hershey Company                     
Anna Lingeris
717-649-7214	
[email protected]