The Arthritis Society and Massage Addict partner to promote pain relief

TORONTO, July 21, 2016 -- The Arthritis Society and Massage Addict have announced a three-year partnership to promote education around pain relief and complementary therapies for people living with arthritis.

More than 4.6 million Canadians live with chronic pain, stiffness and inflammation due to arthritis, and more and more are looking for ways to help alleviate their symptoms. Massage uses soft tissue manipulation to help release muscle tension for better flexibility and pain relief, making it an option worth exploring for many people.

"Coping with chronic pain takes more than just medication," says Janet Yale, president and CEO of The Arthritis Society. "At the same time that a person with arthritis is developing a treatment plan with their physician, they need to be discussing a lifestyle plan as well. Healthy eating, sleep patterns and physical activity all have a role to play in symptom management, and so can complementary therapies like massage that may offer short-term symptom relief. The Society is excited to partner with Massage Addict to help share these insights with Canadians."

Massage Addict is Canada's largest massage therapy company with over 60 clinics across the country. Its staff are Registered Massage Therapists (RMTs), ensuring they have the necessary training and experience to provide arthritis-specific care.

"The Arthritis Society and Massage Addict have a natural symmetry. We are strongly aligned on many levels including our mission which is to provide relief and support to those living with discomfort and pain", explains Massage Addict CEO Fraser Clarke. "We are extremely proud to support The Arthritis Society and look forward to a long partnership."

For more information on massage and complementary therapies, visit http://arthritis.ca/manage-arthritis/living-well-with-arthritis/complementary-therapies.

ABOUT THE ARTHRITIS SOCIETY

The Arthritis Society has been setting lives in motion for over 65 years. Dedicated to a vision of living well while creating a future without arthritis, The Society is Canada's principal health charity providing education, programs and support to the over 4.6 million Canadians living with arthritis. Since its founding in 1948, The Society has been the largest non-government funder of arthritis research in Canada, investing more than $190 million in projects that have led to breakthroughs in the diagnosis, treatment and care of people with arthritis. The Arthritis Society is accredited under Imagine Canada's Standards Program. For more information and to make a donation, visit www.arthritis.ca.

ABOUT MASSAGE ADDICT

Founded in 2008, Massage Addict is Canada's largest, fastest growing membership-based massage therapy company, helping clients improve their health through quality massage therapy that's both affordable and convenient. We provide our Registered Massage Therapists with all of the tools and support they need to treat clients with the utmost quality and customer service—to maximize massage therapy's health-benefiting results. For more information visit www.massageaddict.ca.

For further information or to arrange an interview, please contact:
Douglas Emerson
National manager, communications – The Arthritis Society
416-979-7228 x3348
[email protected]

Caroline Kolompar
Chief marketing and strategy officer – Massage Addict
tel (647) 494-9812
[email protected]

CONTACT: Douglas Emerson
         National manager, communications - The Arthritis Society
         416-979-7228 x3348
         [email protected]
         
         Caroline Kolompar
         Chief marketing and strategy officer - Massage Addict
         tel (647) 494-9812
         [email protected]