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Spotify will launch its music streaming service in South Korea in the first half of 2021 to give local listeners access to about 60 million tracks and over 4 billion playlists and Korean musicians reach more fans here and abroad.
Alex Norstrom, chief Freemium business officer of Spotify, said they are looking forward to uncovering more South Korean artists and to connect them with fans locally and across the globe.
He acknowledged that South Korea is an epicenter for music, culture, and tech innovation.
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Spotify noted that the portion of K-pop followers has jumped by more than 2,000 percent since it began running K-pop playlists in 2014, and with total streaming time reaching 180 billion minutes.
Launched in 2008, Spotify streams music to around 320 million listeners in 92 markets.
