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Snoop Dogg acquired Death Row Records, and this was announced this week. The deal has officially made the 50-year-old American rapper the new owner of the record label.
Snoop Dogg’s acquisition of Death Row Records is significant as this was also the same label that launched his career in the 1990s through his debut album titled “Doggystyle,” as per CNN Business. The Hip Hop legend bought the company from MNRK Music Group, which is under the control of Blackstone, a leading global investment firm.
Death Row Records was established by Dr. Dre, Dick Griffey, Suge Knight, and the D.O.C. The label slowly rose to prominence and also housed the famous rapper, Tupac Shakur.
The terms of Snoop Dogg’s acquisition deal with MNRK Music Group were not revealed to the public. And it was announced just a few days before he is scheduled to appear at the Super Bowl halftime show and perform alongside Dr. Dre, Eminem, Kendrick Lamar, and Mary J. Blige.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members,” Snoop Dogg said in a press release for his acquisition announcement.
He went on to say that the business deal was indeed an extremely meaningful moment for him. He then expressed his gratitude by personally thanking the teams and people at Blackstone, MNRK.
Snoop Dogg especially mentioned David Kestnbaum with whom he worked with for several months. The rapper ended his statement by saying, “I am looking forward to building the next chapter of Death Row Records.”
Shortly after the news of his purchase of Death Row Records made headlines, Snoop Dogg also made a post on social media. He posted an image of himself with a snippet of the report showing he is now the new owner of the said label. Meanwhile, the veteran rapper is also set to release his latest album titled “B.O.D.R” on Feb. 11.
