Simply Pure® Coffee Creamer Launches New Sweet & Creamy Flavor and Quart Sizes

BROOMFIELD, Colo., Jan. 11, 2017 -- International Delight Simply Pure®, a clean label coffee creamer made with only five simple ingredients, announced the launch of a new flavor ­– Sweet & Creamy – as an extension of its successful coffee creamer line introduced early last year. The popular brand will also launch a quart size due to increased consumer demand for a larger bottle. Made with real milk, cream and cane sugar and containing no artificial flavors, colors or high-fructose corn syrup, switching to Simply Pure is a great way to kick off the New Year.

“Consumers are increasingly seeking products with simple, pure and understandable ingredient lists,” said Niki McKinney, associate brand manager for International Delight. “They are also very passionate about their coffee experience, and do not want to sacrifice on flavor. Simply Pure eliminates the need to choose between a great-tasting creamer and one that’s made with real ingredients and provides a burst of natural – not artificial – flavor.”

Simply Pure Sweet & Creamy can also be used to create irresistible beverages like Spiced Cake Latte, a delicious combination of warm spice cake and hot coffee that’s the perfect antidote to a drab winter day.

Simply Pure comes in Vanilla, Caramel and the new Sweet and Creamy flavor and is available at grocery stores nationwide with an MSRP of $4.69 per quart. More information and a store locator tool are available at https://www.internationaldelight.com/simplypure.

ABOUT THE WHITEWAVE FOODS COMPANY
The WhiteWave Foods Company is a leading consumer packaged food and beverage company that manufactures, markets and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce. It sells products primarily in North America, Europe and through a joint venture in China. WhiteWave is focused on providing consumers with innovative, great-tasting food and beverage choices that meet their increasing desires for nutritious, flavorful, convenient, and responsibly-produced products. The Company's widely-recognized, leading brands distributed in North America include Silk®, So Delicious® and Vega® plant-based foods and beverages, International Delight® and LAND O LAKES®* coffee creamers and beverages, Horizon Organic® and Wallaby Organic® premium dairy products and Earthbound Farm® organic salads, fruits and vegetables. Its popular plant-based foods and beverages brands in Europe include Alpro® and Provamel®. To learn more about WhiteWave, visit www.whitewave.com.

*The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.

Contact:
Sara Loveday
WhiteWave Foods         
303-635-4680
[email protected]