Ruffles Launches 'Ridgeline Unlocks' for NBA All-Star Weekend Experience

As the Official Chip of the NBA and WNBA, Ruffles unveils an exciting opportunity for NBA All-Star Weekend centered around "Ridgeline Unlocks." This weekend-long event features a national search for the first-ever fans to take part in a pregame shooting experience,

Per a Pepsico press release, they will get to shoot from the iconic Ruffles Ridgeline – a 4-point line on the basketball court resembling the ridges found in Ruffles potato chips.

According to PR Newswire, in addition to the shooting experience, participants can unlock additional flavor, prizes, and unforgettable experiences.

Ruffles is returning as the title partner of the Ruffles NBA All-Star Celebrity Game for its third consecutive year. This year's event, the 2024 Ruffles® NBA All-Star Celebrity Game, will air exclusively on ESPN. Fans can tune in on Friday, February 16, at 7 p.m. ET to witness the exciting action unfold at Lucas Oil Stadium in Indianapolis.

Introducing the "Ridgeline Unlocks" Experience

Ruffles Athletes Jayson Tatum and A'ja Wilson will personally hand-select two winners for this incredible experience. The search is on for ballers with innovative on-court flavor and exceptional long-range shooting skills.

Winners can take the pregame shots and receive an NBA All-Star experience of a lifetime. This includes a trip for two to Indianapolis, a pregame red carpet appearance, and an exclusive VIP tour of the locker rooms.

For those who believe they have what it takes, share a video on Instagram showcasing your best long-range shot with the hashtags #RufflesRidgelineChallenge and #Entry. Alternatively, you can send a direct message to @Ruffles on Instagram using both hashtags for a chance to win. The contest is now open and accepting entries until January 31, 2024, at 11:59:59 p.m. CT. For more information and official rules, please visit the provided link.

Ridgeline Pop-Up Event for Fans

Fans will have the chance to experience the Ridgeline firsthand during the pop-up event at Nap or Nothing, a local streetwear shop located at 525 Massachusetts Ave. From February 17 to 18, between 12:00 to 6:00 p.m. ET, fans can test their skills by attempting long-range shots from the Ridgeline.

Participants can unlock rewards, including autographed gear from Ruffles' exclusive stash and a chance to meet Ruffles Athlete guests Tatum and Wilson.

Photo: PR Newswire