Response Expo Becomes MTC Expo to Highlight Convergence of Media, Technology and Commerce

SAN DIEGO, Jan. 17, 2018 -- The DRMA and Response Magazine announced that their annual conference and trade show, previously called Response Expo, will become MTC Expo (Media, Technology and Commerce) (www.MTCShow.com). The event for performance-based marketers and those involved in every facet of omnichannel marketing campaigns will take place April 24-26, 2018 at the Hilton San Diego Bayfront.

The event has changed its name to reflect the convergence of media, technology and commerce that grows stronger every day. No other trade event in the marketing world sits more clearly at the intersection of these three avenues to best join with today’s direct-to-consumer categories than MTC.

“We’ve long grown from our early days serving only the direct response television world,” Thomas Haire, Editor-in-Chief and Content Director of the Response Group, the team behind the MTC Expo. “Performance-based marketers and consumers with increasing control over the marketing messages they respond to pushed us to begin focusing more clearly on these changes and to center our education at the Expo around the consumer journey.”

Annually, the Expo brings together more than 3,000 attendees seeking solutions from agencies and supply chain leaders. MTC Expo is designed to gather, educate, and commingle executives from the traditional and new media worlds with leaders from the technology and data spaces and individuals representing the world’s largest commerce outlets.

With more than 10 years’ experience creating on-site education, the MTC Expo team builds 15 highlighted educational sessions each year featuring top marketers, retailers, and media industry executives who know how to maximize a successful campaign. Attendees will take away informative and practical information covering the most important and timely issues relevant to media, technology and commerce.

At the same time, attendees will also be able to visit an Expo Hall filled with the leading agencies and service providers in the performance-based marketing world, as well as any of a half-dozen networking events scheduled during the Expo’s three-day run.

ABOUT THE DRMA

The DRMA is the trade alliance sitting most clearly at the intersection of media, technology and commerce in the marketing world. DRMA members are the leaders responsible for creating and disseminating marketing campaigns, measuring their success, and doubling down on customer satisfaction. The DRMA's blend of education, research, networking and industry leadership is created and perfected by its active membership, inspiring members to take knowledge and connections to the combined worlds of media, technology and commerce. www.TheDRMA.com

Contact: Frank Tortorici
Marketing Maven
(908) 875-8908
[email protected]